Domain name studies, facts and comps


The source of some of these links and text below are from Media Options, Michael Cyger, Venture and Domain.com among others.

Compare .com premiums to other advertising (Source - Venture)

$134,000

Avg. cost of prime time broadcast TV 30-second commercial


$150,000

Full-color New York Times Ad


$394,000

Avg. cost of 30-second Ad during "This is Us" on NBC


$450,000 PER DAY*

Snapchat "Sponsored Lenses"
*Sunday - Thursday


$3,000,000

4 weeks on Time Square's largest billboard


$5,000,000

30-second Ad avg. during 2018 Super Bowl


Source: Domain.com

What are premium domain names?

In a cluttered and depleted domain name market, premium domains have become a powerful tool in the art of marketing a brand online. Premium domain names are generally short, easy to remember, and use a popular extension, such as .com or .net.

Why register a premium domain name?

It's all about first impressions. Premium domain names present your business in the best possible light, giving you a foot up on the competition simply by virtue of having a unique, memorable premium domain name.

Benefits of registering a premium domain name

Easy to remember

A memorable domain name can be a priceless tool in marketing your website or business.

Better branding

Premium domains provide ample opportunity to maximize branding efforts and establish an identity.

Better search ranking

With a premium domain name that matches popular keywords, you can experience improved search results.

Smart business investment

A marketable premium domain name not only helps build your brand, but also holds value for a potential resell.


"The problem with not having the .com of your name is that it signals weakness.
Unless you’re so big that your reputation precedes you, a marginal domain
suggests you’re a marginal company." PAUL GRAHAM Y Combinator